This review was originally posted at Bond Girl Style on 27Oct2013.
I’ve been using the Ardency Inn Custom Coverage Concentrate about three weeks now, although I’ve had it a bit longer. It’s one of those products that you either love or you hate and one that you sort of hope ends your search for the perfect foundation.
You can see the company’s info video on it here. The creator (I assume) mixes the product on the back of his heavily tattooed hand and you can clearly see the product covers it completely and has amazing pigmentation. Well, it is, basically, just the pigmentation portion of a foundation.
What it is:That sounds amazing, right? It comes in 10 shades, from light to darkish. The lightest is a pink shade, as most ‘fair’ foundations are. The lightest yellow based shade is light golden, which as you can see in the swatch is a bit dark on my NC15/20 skin. HOWEVER, it’s basically a shot of pure pigment. So while no, I cannot use this product as a straight concealer, as has been suggested, if I do add it to a moisturizer, the shade sheers out enough to be wearable.
A breakthrough innovation in complexion that adds a natural flesh tone to your daily moisturizer, turning it into your own custom liquid foundation, tinted moisturizer, or concealer.
What it does:
Get a naturally flawless-looking complexion every day. While traditional foundations only offer one level of coverage, even when layering, Americana Custom Coverage Concentrate provides the exact amount of coverage you need only where you need it. Mix a drop of with any water-based moisturizer to create your custom tinted foundation, tinted moisturizer, or concealer. Adjust the amount of concentrate based on your desired level of coverage. The more concentrate, the more coverage.
What else you need to know:
One bottle of this highly-concentrated formula can last as long as two bottles of standard liquid foundation. Made in USA.
Is this full coverage?
Yes. And no. As the name implies, it’s a custom coverage product. If you use a little dab, it turns your moisturizer (or whatever else you mix it in, we’ll get to that next) into a tinted moisturizer. If you mix in a whole drop, you get more of a medium coverage foundation. If you mix in two drops into your usual amount of moisturizer (which I would assume differs for each person) you can get a full coverage product. So it is just like it says, depended on how much CCC you mix in you can vary your coverage.
Consistency wise, the CCC is thick. When I say drop I more or less mean a bead of product rather than a whole pump's worth.
What can you mix it into?
Almost anything. It says any water based moisturizer, but they really are just being modest. I’ve mixed it into a ton of different things just to see how it works and I only came up with a few duds. Anything with a high salicylic acid content didn’t do too well. I tried Efeclar K and something from Avon, neither were great. It worked nicely in Efeclar Duo, though, which is admittedly more of a treatment than a moisturizer. You’ll know when it doesn’t work because it will gum up. It works great with my usual moisturizing SPF, the Neutrogena Rapid Tone Repair. It also works great with Kiko’s Mat Fluid, which is very silicone based. It worked with just about all the Origins tub moisturizers I have (Make a Difference and Ginzing). In fact, it’s a gorgeous mixed in with a more luxury moisturizer. In general, if the moisturizer had a high acid content of any kind or any concentration of an exfoliating ingredient, the CCC didn’t blend well. So stick to using day creams rather than night creams and avoid using it with acne medication products unless you test them out in advance.
Is it long wearing?
This is completely depended on how much you used and what you mixed it into. Honestly, some of my mixes lasted all day and looked fresh and gorgeous. Some lasted until about 3pm before they looked like shiny messed. Some wore down before a couple hours. It’s a mater of finding the right blend through trial and error, but in general, yes, you can create a long wearing 8 hour+ foundation from this.
did it oxidize?
Yes. Mixed in with certain moisturizers, it did seem to get more orange as the day went on. These were usually moisturizer on the cheaper end of the scale with less emollient ingredients. That being said, 90% of the time I wore it it looked fine.
Was it comfortable or thick?
Again, that depends on how you mix it and what you mixed it in. But it didn’t really make my usual moisturizer feel any thicker or anything like that.
How do you mix it?
I really recommend the back of your hand. I would imagine those ‘pro’ type people might use a palette, but the heat from your skin really helps. You just put the amount of moisturizer you’re going to need to cover your face on the back of your hand, trying to be accurate. Then add as much CCC as you want. One drop, two drops, etc. I usually only use about 3/4 of a drop. Then you just mix it with your fingers. I usually also add a lumizier, as you can see above, like Smashbox’s Artificial Light in Flash.
What sort of finish does it have?
Depends on what you mix it in, but on it’s own, it’s more of a satin natural finish with no sheen. It’s matte, but not flat, but if you add it to a matte finish product, it will have a matte finish. I add the luminizer because I really like that particular look and glow.
Did it break you out?
No. In general though, I don’t really have problems with that, just sensitivity and redness and that didn’t occur either.
I am considering getting this in the other ‘light’ shade available and seeing how that tone looks with my skin. This one actually looks a little too orange when worn thickly and I wonder if the more neutral shade might look more natural so that I might use it as a spot concealer.
You get .5 and ounce or 15ML of product, typically you get a full ounce of product in foundations, but again, this stuff goes a long way and as much as I’ve played with it, I’ve barely made a dent. It costs about 38$US, which isn’t cheap, but again, you really seem to get your use from it.
It does remind me a lot of the Kevyn Aucoin sensual skin enhancer, which you can use pretty much the same way. The SSE is oil based, though, and I personally don’t care for the thick feel of it.
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